I am not a big yoga fan but have tried it a few times and read up on what benefits it carries. Whilst reading about it I realized how yoga can be compared to social. I bet you think we are going mad ay ?
The principles of yoga as per Wikipedia are
Yoga (/ˈjoʊɡə/; Sanskrit: योग, Listen) is a physical, mental, and spiritual practice or discipline, that aims to transform body and mind. The term denotes a variety of schools, practices and goals in Hinduism, Buddhism (including Vajrayana and Tibetan Buddhism) and Jainism, the best-known being Hatha yoga and Raja yoga. The term yoga is derived from the literal meaning of “yoking together” a span of horses or oxen, but came to be applied to the “yoking” of mind and body. serve as guidelines for how to live a meaningful and purposeful life by offering advice for moral and ethical conduct, as well as self-discipline.
Although seemingly unrelated to digital marketing, there are several lessons that social media users can learn from these ancient teachings.
Lets take a look ….
Build a strong foundation
The limbs of yoga can be viewed as a progression, each one building on the next and preparing the yogi for the next stage of his or her practice. For example, the third limb of yoga, which focuses on postures, is meant to develop discipline and the ability to concentrate in preparation for meditation.
Social media users can apply the same approach when they start working with various social media platforms. Before diving into media outreach it is important to clarify your target audience, nail you’re your messaging, and identify goals. Once this foundation has been built, develop a long-term strategy outlining the steps that need to be taken to achieve those goals. The team at The Social Elephant can help you with this and discuss your planning.
Focus your energy
Tapas, one of the 10 living principles of yoga, is about directing all of your energy toward the task at hand. Using your energy in a more disciplined way can help you stay focused and enthusiastic about your current project.
For example ‘The Social Elephant’ represent multiple clients to manage their social media and it can be difficult to focus on the task at hand when you’re dealing with so many accounts.
Applying the idea of tapas helps us. It’s important to be able to switch gears quickly, but it’s just as important to focus all of our attention and energy on your current task. Whether we are writing a press release or participating in a conference call with a client, we will be more efficient and alert if we are not multitasking (after all we are mainly men in the office !).
Approach each project with a clean slate
Yoga is a liberation teaching, which means it seeks to abolish any notions of “why we are” or “what we know.” Liberating the mind leads to a mental clean slate and enables people to approach each situation without any pre-conceived notions.
We firmly have established ideas around how we should communicate with our clients audience or what the best strategy for a certain type of announcement is.
Just because an approach has been firmly established doesn’t mean it’s the most effective. However, having a clean mental slate will give you the opportunity to consider suggestions for new approaches and create innovative new ideas yourself.
The fourth limb of yoga is about recognizing the connection between the breath, the mind, and the emotions. Although digital marketing and social media can be a lot of fun, it can also be very stressful.
When you’re feeling overwhelmed, take a deep breath, let it out, and repeat.
For more information on The Digital Formula’s services and how we can help you manage and plan your social media please contact us to discuss your requirements.
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