Many businesses think they have a set out ‘Social Media strategy however in reality they randomly just post content on Facebook, Twitter and Instagram.
As social media continues to grow at a rapid pace as part of an overall marketing strategy it’s now time to stop and think about what you are doing and how you are doing it. If you want to see results then it involves far more than just ‘posting’.
Therefore we are hoping that this post from The guys at The Digital Formula will help you form a structure and manage your social media activity more effectively
Here are 9 things to consider to help you …..
- Set out your goal with a social media strategy
Before pressing the ‘publish’ button, it’s important to have a detailed social media strategy to follow. This is not as bad as it sounds … its simply to outline what it is you want to get from your post.
Document what it is you want to achieve from the post (e.g. brand awareness, sending traffic to your website or to a specific offer or even a data capture landing page to give them some free info like an e-book or downloadable PDF).
Then document what you need to do to achieve your aims and objectives. This strategy should then document what you need to do in order to achieve your goals and be used as a guide throughout the rest of your process.
- Branding Update
Review your branding regularly to ensure it’s clear and consistent across all of your social media portals about who you are and what you do.
A great tip is to assure that all of your social media portals look the same and are all branded and aligned. Your identity across oall the platforms will look synced and will uniform your presence on line.
Use your logo for your profile pictures and ensure your main profile and cover images clearly display your business and core messages of who you are with clear and specific information on your products and services.
- Create a monthly schedule
Most businesses just post as and when they think about it and don’t really plan or put a lot of thought to what it is they post and when they post it.
Add some structure to your social media management by creating a monthly plan. Putting together a social media calendar will keep you on track and more importantly create consistency, which is key
If you want a free copy of our ‘social media monthly planner’ in excel please email us here asking us for a copy firstname.lastname@example.org
- Prepare & Schedule posts in advance
We are all very busy business people so its not always possible to just drop tools and get posting. Instead, think about preparing scheduling posts in advance. This can help save you a lot of time in the long-term and ensure posts go live when they’re supposed to.
Don’t rely on this too much though … you need some live posts going out which correspond with live and relevant events.
- Get interactive with your audience
Make sure you respond to any comments from followers or fans. The same goes for any private messages you get too. Set yourself a ‘reply goal’ to reply in a certain time as this is measures by the social media portals and of course is great customer service and creates customer value too.
Listen to your audience and what they have to say about you and also industry and competitor info. There are lots of free tools out there to help you with this including hootsuite and sprout social.
- Everyone loves a competition
This is a great way to create interactivity for your audience. Social Competitions can help to increase your interest and engagement and in turn grow your audiences.
If you drag competition entries to a separate landing page then you can collect additional data and this can be used for ongoing marketing and email campaigns too.
With any competition just make sure you check that you are working to guidelines so you are compliant (check with your industry and the social portal you are using before going ahead).
- Manage your followers
It can be quite tricky to keep track on who is following you and taking interest in your business.
Twitter allows you to categorize your followers by creating lists. An example of lists would be potential clients, competitors, industry influencers, news, other local businesses, networking contacts, etc)
- Run advertising
Organic Social Media marketing is great (and free) however it is always worth amplifying your posts and create a budget to use paid marketing. Once you set a budget, decide on your target audience create some adverts to reach out to more people.
Each of the social media portals have tutorials and help sections on how to set these accounts up and how to use them effectively.
- Keep up to date
Social media is growing at a rapid pace with new and innovative updates so it’s important that you keep up to date with all the changes.
Subscribe to our regular hints, tips and news here: http://thedigitalformula.co.uk/news/
Other Social Media tips by TDF you may be interested in :